Insight:

The target audience is time-poor and lives busy lives. Having to stop on the way home to get pet food can be annoying and just another hassle they don't need.

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Solution:

Ubereats add-on services that allow time-poor pet owners to order fast food for their pets when they order their own food. Rather than ordering traditional pet food, they can order a pet-friendly pizza designed to have all the nutritional benefits for their pet but it looks like human food. There is a novelty factor in ordering a pizza for yourself and a pizza for your dog at the same time

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USP:

The cute and unique thrill of ordering the same food for your pet as you’re ordering for yourself, all with the tap of a button